Danone Activia x Popsugar

In this UGC social series I produced, we feature Activia Probiotic Dailies as our talent's go-to treat during their morning routines. These Instagram Reels/TikToks are a take on a typical GRWM video with a branded content angle, entertaining audiences by giving them an inside peek at their favorite influencer's daily regimen, framing Activia Dailies as an unmissable step. In addition to typical producing duties (coordinating client product, ensuring product moments abided by brand guidelines, budgets and scheduling), I also managed media hand-off from talent, oversaw the inclusion of required legal disclosures, and held pre-production calls with both client and talent to ensure filming and post-production went smoothly.