Danone Silk Milk

Danone Silk came to Group Nine to create two IGS series informing our audiences at NowThis and Seeker about the processes, nutritional facts and misconceptions about plant-based milks. For our Seeker series, I took a hosted approach, having our talent deliver the brand education straight to camera. For the NowThis stories, I went the opposite direction opting for a mix of graphics and Danone archival footage. In addition to producing, I developed the creative approach, wrote scripts, and edited this series while working closely with a motion designer.