Johnson & Johnson Neutrogena x NowThis

During Pride Month 2021, Johnson & Johnson wanted to get the word out about Neutrogena's new Pride Collection. Rather than pushing specific products or doing typical beauty videos, I pivoted to have 3x figures in the LGBTQ+ community share their stories and speak to their experiences authentically. Leading creative, production and post-production for this NowThis IGS series, I developed the creative approach, held pre-interviews with talent, scripted based on their lived experiences, and edited these Instagram Stories for organic posting to the NowThis page.