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Michelob Ultra x SB Nation
Project type
Sports
Date
2023
Location
Berkeley, CA
Our Vox brand SB Nation partnered with Michelob Ultra to create an Instagram Reel that tells the story of how two golfers' improve their swings with guidance from expert golfer Jeehae Lee and Sportsbox AI. I was the Producer on this video and was responsible for sourcing talent and location, securing appearance and location releases, managing our production budget, hiring crew and editors, and supervising on-screen product moments.
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