Microsoft Defender

Microsoft wanted to spread the word about its cybersecurity software, Microsoft Defender, by partnering with our Vox and PS brands. In these two videos, we watch as a parent asks their child a few simple cybersecurity questions and hilarity ensues. The aim of these videos was to make complex cyber security concepts more accessible and entertaining for audiences, communicating the benefits of being protected by Defender’s software. In addition to typical production demands (hiring crew and renting gear, scheduling prep and shoot days, budgeting, etc.) the biggest challenge for me was featuring child actors. There are many rules for having children on set and rightly so—I worked closely with a Studio Teacher so that the talent would receive their state mandatory hours of schooling, breaks needed on set, and to set up an environment where they would feel comfortable and confident enough to perform on camera.