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Niantic Pikmin Bloom x Thrillist
Project type
UGC Instagram Story
Date
October 2021
Location
Los Angeles, CA
Niantic (creators of Pokemon Go) wanted to promote the release of its latest mobile game Pikmin Bloom through an Instagram Story. I scripted and produced this UGC video collaboration between our Group Nine brand Thrillist and Cole Walliser @colewalliser (GlamBot Director for E! Entertainment). Niantic asked us to highlight the upcoming Community Day where gamers are challenged to reach 10,000 steps within the app. Armed with nothing but an iPhone, Cole ventured out to Santa Monica beach to capture the shots we needed. One unique aspect of this series was weaving in the augmented reality (AR) gameplay footage within the story, giving our audiences an idea of what playing the game would look like.
