Popeyes x NowThis

This fully graphic IGS pokes fun at the "The Chicken Sandwich Wars" — a Twitter war from 2019 between fast food restaurant chains. Viral subtweets flew between Popeyes, Wendy's, and Chick-fil-A on whose chicken sandwich was best. The war reached a fever pitch as the online beef turned into consumer hysteria with the start of a new viral trend. People waited in hours-long lines to buy chicken sandwiches from multiple restaurants, compare them, and digitally debate which one was the best. It truly was a strange, strange time. I summarize the chicken war's history in this 7-slide Instagram Story that went up organically on the NowThis page in addition to being distributed as paid content. With no video or image assets from Popeyes, I pitched a fully drawn representation of the products, which is rarely approved given how particular clients are with their hero product. But with Popeyes agreeing and being on board, I was able to assign in and collaborate with a motion designer who helped bring the drawings and graphics to life.