Revlon Be Virtually You

For this UGC series, POPSUGAR teamed up with @yulingwu to feature internet-inspired looks for our client Revlon. Gamer Goddess, Byte Babe Grunge, and Virtual Vixen — 3x TikToks that showcased dozens of Revlon products in a fun, makeup tutorial style series. Tasked with being the Creative Director, Producer and Editor for this series, I felt my biggest challenge was that I was wholly unfamiliar with makeup and the makeup tutorial space on social media. Committing to a ton of research and collaborating with Yuling led us to a final product that feels native to TikTok and highlights not only these eye-catching looks but also Yuling's natural charisma and humor.