State Farm x Popsugar

This social series I produced was shot in-studio at our Popsugar LA office. It features two Gen Z comedians, Andrea Jin and Armiel Chandler, reacting to viral tweets about Gen Z and their habits. A take on Jimmy Kimmel's "Mean Tweets" series, these branded content Reels/TikToks helped spread passive awareness of our client State Farm by creating entertaining social content. I pitched comedic moments, helped develop creative approach, and script/outline story beats. I also hired crew, coordinated set design, created our shoot day schedule and call sheets while liaising between client and the creative director on-set.